A new meaning for COLOURS in the latest online dictionary reads "A SOUTH-INDIAN ANNUAL YOUTH FESTIVAL celebrated in the month of January",spearheaded by ADITYA ENGINEERING AND PHARMACY COLLEGES. Colours, a state level youth festival has been initiated at ADITYA CAMPUS , Surampalem in the year 2009,and also celebrated in 2010,2011 and 2012 will be continued in the further years.Since then colours ,Youth Festival is celebrated with much pomp and gaiety with immense personalities from 9th to 11th Jan.Nearly 50000 people visit this event.